Custom MirrOlures

Series III® Catch 2000® features a natural baitfish pattern, highly reflective holographic foil for added effectiveness. This great mullet imitatio...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

70 Removable Adhesive Weights Adjust the buoyancy of a lure to match changing fishing conditions Vary the action and weight of any lure Make a flo...