Fishing Lures

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

The MirrOdine 37MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Series III® Catch 2000® features a natural baitfish pattern, highly reflective holographic foil for added effectiveness. This great mullet imitatio...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

Take matching the hatch to the next level with the MirrOlure CS17MR MirrOdine Skin Series Suspending Twitchbaits! The CS17MR features the same weig...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

Details Perfectly balanced to track true at all retrieve speeds, the Eye Strike® Swimbait Eye™ Jigheads match up with an array of popular 3- to 6-i...

Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yellow 1/pack, manufactured in China., Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yell...

Details An ultra-realistic crayfish imitation, the TRD CrawZ™ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and e...