Fishing Lures

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

Details Perfectly balanced to track true at all retrieve speeds, the Eye Strike® Swimbait Eye™ Jigheads match up with an array of popular 3- to 6-i...

Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yellow 1/pack, manufactured in China., Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yell...

Details An ultra-realistic crayfish imitation, the TRD CrawZ™ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and e...

Details Add a little bit of flash to your favorite ElaZtech® softbaits with the TRD SpinZ™ tail spinners. Featuring a stainless centering pin, the ...

Details The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TRD TicklerZ™ is perhaps the most effective Ned Rig...

Details Featuring the same best-selling design and head shape as the standard Trout Eye® Jigheads, the finesse version sports a smaller, yet equall...

Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

Why We Like It: "Sometimes you just see a new soft plastic design and you have to try it- that's how many of us here felt upon seeing the new JerkS...

About this product Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ™ SWS (Snagless Weight System) weight...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ™ EWG Jighead allows for easy weedless rigging and effortless ho...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

Details Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ™ allows anglers to fish swimbaits, shads, worms, or cr...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mus...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...