Winter Essentials
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from $8.99| /
Paul Brown's Soft-Dine Suspending Twitchbait
Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...
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from $4.29| /
Scented Jerk ShadZ™
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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from $5.99| /
Billy Bay Halo Shad
Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...
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from $7.99| /
MirrOlure 52M Sinking Twitchbait
Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...
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from $5.99| /
Pro Cure Super Gel - Assorted Inshore (2 oz.)
Why We Like It: "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...
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from $9.99| /
Rapala X-Rap XR-10
Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...
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from $9.99| /
Rapala X-Rap XR-8
Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...
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from $4.99| /
Blue Water Candy After Shock Jig Heads
Why We Like It: "Jig heads can be pretty boring, so one of the greatest things we can say about these jig heads is that they get the job done. Goo...
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$5.99| /
Blue Water Candy X-Eyed Ball Jig Head
Popular in the Blue Water Candy family, this shakey style double collared jig features a long shanked black nickel Eagle Claw 100% US Made hook. Th...
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from $4.99| /
Trout Eye® Jigheads
Why We Like It: "These jig heads really are unlike any other on the market. They are effective with just about any soft plastic you can fit on ther...
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$6.25| /
Gulp! Jerk Shad - 5"
Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...
View full details$6.25| /Sale -
$6.25| /
Gulp! Swimming Mullet
Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...
View full details$6.25| /Sale -
$7.49| /
Gulp! Shrimp
Why We Like It: "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...
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from $4.99| /
EZ ShrimpZ™ Unrigged
Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...
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$4.99| /
Scented ShrimpZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
View full details$4.99| /Sale -
from $4.29| /
Scented PaddlerZ™
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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from $4.29| /
Scented Curly TailZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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from $4.79| /
TroutTrick® Jerk ShrimpZ™
Why We Like It: "Sometimes you just see a new soft plastic design and you have to try it- that's how many of us here felt upon seeing the new JerkS...
View full detailsfrom $4.79| /Sale -
from $5.79| /
Swimmin' TroutTrick®
Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...
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$5.99| /
Trout Trick®
Why We Like It: "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...
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from $109.99| /
Tsunami Shield Spinning Reel
Why We Like It CHECK OUT OUR REVIEW HERE Description: The Tsunami Shield series of Salt waterproof spinning reels feature up to 13 internal seals i...
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from $5.99| /
Storm WildEye Live Shrimp
Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...
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from $3.99| /
Finesse TRD
Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...
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$6.99| /
TT Lures® NedlockZ™ HD
Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...
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$89.99| /
Warner Quilted Vest - Navy/Brown
Welcome to comfort, warmth and style. Heybo's Quilted Vest is perfect for those crisp, fall days when you need just a little more warmth but a jack...
View full details$89.99| /Sale -
$129.99| /
Timbers Jac Shirt - Old School Camo
An upscale spin on everyone's favorite jacket! The Timbers Jac Shirt is sure to keep you warm with its inner sherpa lining, and the NEW Heybo Tradi...
View full details$129.99| /Sale -
from $79.99| /
Ascension 1/4 Zip - Old School Camo
Description The Ascension 1/4 Zip is designed to serve as the ultimate layer on your outdoor expeditions. A fleece lined interior for warmth an...
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$129.99| /
Uplander 1/4 Zip - Brown
Perfect for cool, mid-season mornings, the Uplander 1/4 Zip allows for optimal temperature regulation at the range or on the pursuit. Details: Win...
View full details$129.99| /Sale