Fishing Lures

Details The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TRD TicklerZ™ is perhaps the most effective Ned Rig...

Details Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more a...

Details An ultra-realistic crayfish imitation, the TRD CrawZ™ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and e...

Details Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ™ allows anglers to fish swimbaits, shads, worms, or cr...

Details Add a little bit of flash to your favorite ElaZtech® softbaits with the TRD SpinZ™ tail spinners. Featuring a stainless centering pin, the ...

Details When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-fines...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

Details Featuring the same best-selling design and head shape as the standard Trout Eye® Jigheads, the finesse version sports a smaller, yet equall...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ™ EWG Jighead allows for easy weedless rigging and effortless ho...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yellow 1/pack, manufactured in China., Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yell...

Billy Bay Halo Grass Shrimp are a deadly, pre-rigged soft plastic 1/4oz weight 3 per pack Durable soft plastic reflects light and shimmers, drivin...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mus...

Take our best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve got Ned Rig jighead that excels ...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

About this product Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ™ SWS (Snagless Weight System) weight...

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-o...

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape...

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brillian...

Pro Picked kits offer anglers the lures they want at a real value. The whip tails tubular construction presents a wider profile while the dressed ...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise dis...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

8 per package, hook not includedAn excellent deeper water bait for trout, redfish, snook, flounder and bass, the Lil SLICK is the ultimate finesse ...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

4 per package, hook not included The SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and si...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ri...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clea...