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from $5.99| /Billy Bay Halo Shad
Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...
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$3.99| /Got-Cha Curl Tail Grub - Popular Color (Smoke)
Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...
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$6.25| /Gulp! Jerk Shad - 5"
Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...
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$6.25| /Gulp! Mud Minnow
Why We Like It: "What this bait lacks in style, it makes up for with scent. Make sure you have a rag or something handy, because your fingers will...
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$5.99| /Gulp! Peeler Crab - 2"
Why We Like It: "Throw these at that popular school of marsh reds your buddy told you about because he knows those fish won't eat. Those fish have...
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$6.25| /Gulp! Ripple Mullet - 4"
Why We Like It: "While every Gulp! bait successfully puts scent in the water, the Ripple Mullet's unique design puts out those good vibrations. Thi...
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$6.25| /Gulp! Saltwater Grub - 6"
Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...
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$6.25| /Gulp! Shrimp
Why We Like It: "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...
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$6.25| /Gulp! Swimming Mullet
Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...
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from $8.99| /Paul Brown's Soft-Dine Suspending Twitchbait
Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...
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$5.99| /Storm WildEye Live Shrimp
Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...
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Original price $9.99Current price $3.99| /Tsunami Swim Shad - 6"
Description: Tsunami's Holographic Swim Shad presents a 3-D lifelike meal to predators in the water. You control the sink rate until the lure reach...
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$6.99| /VuDu Shrimp - 3.25"
Why We Like It: "We have guys coming into the store every week during the cooler months who swear by one of these bad boys rigged up under a poppin...
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$7.99| /VuDu Shrimp - 3.5" w/ Rattle
Why We Like It: "Sometimes a little rattle action can make all the difference in a soft plastic presentation! We have guys coming into the store ev...
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$4.49| /Z-Man DieZel MinnowZ
Why We Like It: "The DieZel MinnowZ will catch just about anything that swims, and it won't get destroyed in the process. Even an aggressive bluefi...
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$5.99| /Z-Man ElaZtech TroutTrick
Why We Like It: "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...
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$4.99| /Z-Man EZ ShrimpZ
Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...
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$3.99| /Z-Man Finesse TRD - 2.75"
Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...
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$3.99| /Z-Man MinnowZ
Why We Like It: "One of the most popular and versatile baits you will ever come across. These MinnowZ baits are just about indestructible, allowing...
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$4.99| /Z-Man Scented CrabZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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$4.99| /Z-Man Scented Curly TailZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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$4.99| /Z-Man Scented Jerk ShadZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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$4.99| /Z-Man Scented PaddlerZ - 4"
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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$4.59| /Z-Man Scented PogyZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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