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  • Billy Bay Halo Shad - Eastern Outfitters
    from $5.99

    Billy Bay Halo Shad

    Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

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    from $5.99
  • Got-Cha Curl Tail Grub - Popular Color (Smoke) - Eastern Outfitters
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    $3.99

    Got-Cha Curl Tail Grub - Popular Color (Smoke)

    Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...

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    $3.99
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  • Gulp! Jerk Shad - 5" - Eastern Outfitters
    $6.25

    Gulp! Jerk Shad - 5"

    Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

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    $6.25
  • Gulp! Mud Minnow - Eastern Outfitters
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    $6.25

    Gulp! Mud Minnow

    Why We Like It: "What this bait lacks in style, it makes up for with scent. Make sure you have a rag or something handy, because your fingers will...

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    $6.25
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  • Gulp! Peeler Crab - 2" - Eastern Outfitters
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    $5.99

    Gulp! Peeler Crab - 2"

    Why We Like It: "Throw these at that popular school of marsh reds your buddy told you about because he knows those fish won't eat. Those fish have...

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    $5.99
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  • Gulp! Ripple Mullet - 4" - Eastern Outfitters
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    $6.25

    Gulp! Ripple Mullet - 4"

    Why We Like It: "While every Gulp! bait successfully puts scent in the water, the Ripple Mullet's unique design puts out those good vibrations. Thi...

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    $6.25
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  • Gulp! Saltwater Grub - 6" - Eastern Outfitters
    $6.25

    Gulp! Saltwater Grub - 6"

    Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...

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    $6.25
  • Gulp! Shrimp - Eastern Outfitters
    $6.25

    Gulp! Shrimp

    Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

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    $6.25
  • Gulp! Swimming Mullet - Eastern Outfitters
    $6.25

    Gulp! Swimming Mullet

    Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

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    $6.25
  • Paul Brown's Soft-Dine Suspending Twitchbait - Eastern Outfitters
    from $8.99

    Paul Brown's Soft-Dine Suspending Twitchbait

    Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

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    from $8.99
  • Storm WildEye Live Shrimp - Eastern Outfitters
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    $5.99

    Storm WildEye Live Shrimp

    Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

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    $5.99
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  • Tsunami Swim Shad - 6" - Eastern Outfitters
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    Original price $9.99
    Current price $3.99

    Tsunami Swim Shad - 6"

    Description: Tsunami's Holographic Swim Shad presents a 3-D lifelike meal to predators in the water. You control the sink rate until the lure reach...

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    Original price $9.99
    Current price $3.99
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  • VuDu Shrimp - 3.25" - Eastern Outfitters
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    $6.99

    VuDu Shrimp - 3.25"

    Why We Like It: "We have guys coming into the store every week during the cooler months who swear by one of these bad boys rigged up under a poppin...

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    $6.99
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  • VuDu Shrimp - 3.5" w/ Rattle - Eastern Outfitters
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    $7.99

    VuDu Shrimp - 3.5" w/ Rattle

    Why We Like It: "Sometimes a little rattle action can make all the difference in a soft plastic presentation! We have guys coming into the store ev...

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    $7.99
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  • Z-Man DieZel MinnowZ - Eastern Outfitters
    $4.49

    Z-Man DieZel MinnowZ

    Why We Like It: "The DieZel MinnowZ will catch just about anything that swims, and it won't get destroyed in the process. Even an aggressive bluefi...

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    $4.49
  • Z-Man ElaZtech TroutTrick - Eastern Outfitters
    $5.99

    Z-Man ElaZtech TroutTrick

    Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

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    $5.99
  • Z-Man EZ ShrimpZ - Eastern Outfitters
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    $4.99

    Z-Man EZ ShrimpZ

    Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...

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    $4.99
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  • Z-Man Finesse TRD - 2.75" - Eastern Outfitters
    $3.99

    Z-Man Finesse TRD - 2.75"

    Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

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    $3.99
  • Z-Man MinnowZ - Eastern Outfitters
    $3.99

    Z-Man MinnowZ

    Why We Like It: "One of the most popular and versatile baits you will ever come across. These MinnowZ baits are just about indestructible, allowing...

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    $3.99
  • Z-Man Scented CrabZ - Eastern Outfitters
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    $4.99

    Z-Man Scented CrabZ

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.99
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  • Z-Man Scented Curly TailZ - Eastern Outfitters
    $4.99

    Z-Man Scented Curly TailZ

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.99
  • Z-Man Scented Jerk ShadZ - Eastern Outfitters
    $4.99

    Z-Man Scented Jerk ShadZ

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.99
  • Z-Man Scented PaddlerZ - 4" - Eastern Outfitters
    $4.99

    Z-Man Scented PaddlerZ - 4"

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.99
  • Z-Man Scented PogyZ - Eastern Outfitters
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    $4.59

    Z-Man Scented PogyZ

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.59
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  • Z-Man Scented ShrimpZ - Eastern Outfitters
    $4.99

    Z-Man Scented ShrimpZ

    Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

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    $4.99
  • Z-Man StreakZ - 3.75" - Eastern Outfitters
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    $3.99

    Z-Man StreakZ - 3.75"

    Why We Like It: "A couple of guys here at Eastern Outfitters love to throw this finesse bait at picky trout. Its smaller size allows it to dart aro...

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    $3.99
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  • Z-Man Swimmin' TroutTrick - Eastern Outfitters
    $4.99

    Z-Man Swimmin' TroutTrick

    Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

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    $4.99
  • Z-Man TroutTrick Jerk ShrimpZ - Eastern Outfitters
    $5.99

    Z-Man TroutTrick Jerk ShrimpZ

    Why We Like It: "Sometimes you just see a new soft plastic design and you have to try it- that's how many of us here felt upon seeing the new JerkS...

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    $5.99
  • Z-Man Turbo CrawZ - 4" - Eastern Outfitters
    $3.99

    Z-Man Turbo CrawZ - 4"

    Why We Like It: "As deadly Texas rigged as it is as a trailer for a jig or chatterbait, the Turbo Crawz is one of the more versatile baits we use f...

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    $3.99
  • Zoom Lizard - 6" - Eastern Outfitters
    $3.19

    Zoom Lizard - 6"

    Why We Like It: "The Zoom Lizard is about as classic as it gets when it comes to bass fishing. These creature baits can drive bass crazy, especiall...

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    $3.19