Winter Essentials
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$6.99| /Bomber Paradise Popper X-Treme
Why We Like It: "We sell more of these popping corks than any other for one main reason- you can bend that titanium wire extending through the cork...
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from $8.99| /Paul Brown's Soft-Dine Suspending Twitchbait
Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...
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Original price $179.99Current price $97.49| /Frogg Toggs Pilot II Guide Jacket
Description: Fish through anything—seriously, anything—with the Frogg Toggs® Pilot II Guide Jacket. Its 3-ply polyester microfiber shell is consid...
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$6.99| /VuDu Shrimp - 3.25"
Why We Like It: "We have guys coming into the store every week during the cooler months who swear by one of these bad boys rigged up under a poppin...
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$4.99| /Z-Man Scented Jerk ShadZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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from $5.99| /Billy Bay Halo Shad
Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...
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$7.99| /MirrOlure 52M Sinking Twitchbait
Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...
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$7.99| /VuDu Shrimp - 3.5" w/ Rattle
Why We Like It: "Sometimes a little rattle action can make all the difference in a soft plastic presentation! We have guys coming into the store ev...
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from $5.99| /Pro Cure Super Gel - Assorted Inshore (2 oz.)
Why We Like It: "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...
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$3.99| /Got-Cha Curl Tail Grub - Popular Color (Smoke)
Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...
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$9.99| /Rapala X-Rap XR-10
Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...
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$9.99| /Rapala X-Rap XR-8
Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...
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$4.99| /Blue Water Candy After Shock Jig Heads
Why We Like It: "Jig heads can be pretty boring, so one of the greatest things we can say about these jig heads is that they get the job done. Goo...
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$5.99| /Blue Water Candy X-Eyed Ball Jig Head
Popular in the Blue Water Candy family, this shakey style double collared jig features a long shanked black nickel Eagle Claw 100% US Made hook. Th...
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$4.99| /Z-Man Redfish Eye Jigheads
Why We Like It: "With a longer hook shank than the Trout Eye, we like to pair the Redfish version with longer soft plastic baits (not the TroutTric...
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$4.99| /Z-Man Trout Eye Jigheads
Why We Like It: "These jig heads really are unlike any other on the market. They are effective with just about any soft plastic you can fit on ther...
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$4.99| /Z-Man Trout Eye Finesse Jigheads
Why We Like It: "A finesse presentation can sometimes be the difference between getting skunked and catching a limit on cold days where the fish ar...
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$6.25| /Gulp! Jerk Shad - 5"
Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...
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$6.25| /Gulp! Swimming Mullet
Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...
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$6.25| /Gulp! Shrimp
Why We Like It: "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...
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$34.99| /Z-Man Bait BinderZ Doublewide
Why We Like It: "It can be a major hassle trying to lug a big tackle box around when you know you really just need one box out of there for your in...
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$4.99| /Z-Man EZ ShrimpZ
Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...
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$4.99| /Z-Man Scented ShrimpZ
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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$4.99| /Z-Man Scented PaddlerZ - 4"
Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...
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