Winter Essentials

Why We Like It: "We sell more of these popping corks than any other for one main reason- you can bend that titanium wire extending through the cork...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

Why We Like It: "We have guys coming into the store every week during the cooler months who swear by one of these bad boys rigged up under a poppin...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

Why We Like It: "Sometimes a little rattle action can make all the difference in a soft plastic presentation! We have guys coming into the store ev...

Why We Like It:  "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...

Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Why We Like It:  "Jig heads can be pretty boring, so one of the greatest things we can say about these jig heads is that they get the job done. Goo...

Popular in the Blue Water Candy family, this shakey style double collared jig features a long shanked black nickel Eagle Claw 100% US Made hook. Th...

Why We Like It: "With a longer hook shank than the Trout Eye, we like to pair the Redfish version with longer soft plastic baits (not the TroutTric...

Why We Like It: "These jig heads really are unlike any other on the market. They are effective with just about any soft plastic you can fit on ther...

Why We Like It: "A finesse presentation can sometimes be the difference between getting skunked and catching a limit on cold days where the fish ar...

Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

Why We Like It: "It can be a major hassle trying to lug a big tackle box around when you know you really just need one box out of there for your in...

Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...