Fishing Lures

Easy to use top water lure  Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance  Swims straight at a va...

Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

Why We Like It: "Rigging up for Spanish mackerel can be a major pain, especially when taking a boat full of people. Blue Water Candy takes care of ...

Why We Like It:  "Spinnerbaits for saltwater fish were all the rage years ago when they made the crossover from the freshwater world. They're still...

Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...

Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

Why We Like It: "What this bait lacks in style, it makes up for with scent. Make sure you have a rag or something handy, because your fingers will...

Why We Like It: "Throw these at that popular school of marsh reds your buddy told you about because he knows those fish won't eat. Those fish have...

Why We Like It: "While every Gulp! bait successfully puts scent in the water, the Ripple Mullet's unique design puts out those good vibrations. Thi...

Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...

Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

Why We Like It: "The original search bait, the flash of a spoon can imitate a shrimp, crab, or baitfish. Made for long casts and simple retrieves, ...

Why We Like It: "This new suspending crankbait from MirrOlure combines the timeless features of the 52-series MirrOlure with a lipped bait to impar...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Why We Like It: "For better or worse, fishing pressure can get pretty high on red drum in shallow water throughout our area. Sometimes you just nee...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...