Fishing Lures

Easy to use top water lure  Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance  Swims straight at a va...

Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

Why We Like It: "Rigging up for Spanish mackerel can be a major pain, especially when taking a boat full of people. Blue Water Candy takes care of ...

Why We Like It:  "Spinnerbaits for saltwater fish were all the rage years ago when they made the crossover from the freshwater world. They're still...

Why We Like It: "You would not believe the number of people we have coming to our stores in search of this specific bait in this specific color. Pe...

Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

Why We Like It: "What this bait lacks in style, it makes up for with scent. Make sure you have a rag or something handy, because your fingers will...

Why We Like It: "Throw these at that popular school of marsh reds your buddy told you about because he knows those fish won't eat. Those fish have...

Why We Like It: "While every Gulp! bait successfully puts scent in the water, the Ripple Mullet's unique design puts out those good vibrations. Thi...

Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...

Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

Why We Like It: "The original search bait, the flash of a spoon can imitate a shrimp, crab, or baitfish. Made for long casts and simple retrieves, ...

Why We Like It: "This new suspending crankbait from MirrOlure combines the timeless features of the 52-series MirrOlure with a lipped bait to impar...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Why We Like It: "For better or worse, fishing pressure can get pretty high on red drum in shallow water throughout our area. Sometimes you just nee...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...

Why we like it: "There's nothing else like shallow water action on a twitch bait. And the Tsunami Tidal Pro baits make it easy to provoke a lot of ...

Why We Like It: "We have guys coming into the store every week during the cooler months who swear by one of these bad boys rigged up under a poppin...

Why We Like It: "Sometimes a little rattle action can make all the difference in a soft plastic presentation! We have guys coming into the store ev...

Why We Like It: "The DieZel MinnowZ will catch just about anything that swims, and it won't get destroyed in the process. Even an aggressive bluefi...

Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

Why We Like It: "As you can see from the detailed description below, Z-Man is pretty stoked on this new chatterbait legendary bass angler, Brett Hi...

Why We Like It: "One of the most popular and versatile baits you will ever come across. These MinnowZ baits are just about indestructible, allowing...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...