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Fishing Lures

Only the best fishing lures, selected by our pro-staff team to help you catch more fish
  • $6.49

    The Mayor

    To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

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    $6.49
  • $11.99

    X-Rap Saltwater Subwalk

    The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and si...

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    $11.99
  • $9.99

    Original Floating

    The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

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    $9.99
  • $6.99

    Bronco Bug

    The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ri...

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    $6.99
  • $6.99

    Cleanup Craw

    Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clea...

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    $6.99
  • $6.99

    Largo Shad

    Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the pa...

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    $6.99
  • $10.99

    X-Rap Saltwater

    Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

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    $10.99
  • $9.29

    DT (Dives-To) Series

    The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mar...

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    $9.29
  • $11.99

    X-Rap Twitchin' Mullet

    The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme...

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    $11.99
  • $10.99

    Saltwater Skitter Walk

    Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

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    $10.99
  • from $4.29

    BJ Boxer Jig

    The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

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    from $4.29
  • from $9.99

    Shadow Rap

    The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

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    from $9.99
  • $4.99

    Z-Man Swimbait Eye™ Jigheads

    Extremely versatile for a wide range of fresh- and saltwater pursuits, a streamlined head shape, oversized 3D eyes, twin conical keeper barbs, and ...

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    $4.99
  • $4.99

    Original Chatterbait

    Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

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    $4.99
  • $7.99

    Chatterbait Elite Evo

    Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

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    $7.99
  • $4.99

    Mag ShroomZ

    Designed to pair seamlessly with the Giant TRD™ stickworm to create a magnum-sized Ned Rig, a beefy 6/0 hook ensures solid hookups with the lunkers...

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    $4.99
  • $10.99

    Berkley Saltwater Choppo - 4 inch - 105mm - 3/4 oz

    Easy to use top water lure  Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance  Swims straight at a va...

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    $10.99
  • Tsunami Talkin' Popper - 5" - Eastern Outfitters
    Tsunami Talkin' Popper - 5" - Eastern Outfitters
    Sale
    Original price $9.99
    Current price $5.99

    Tsunami Talkin' Popper - 5"

    Why We Like It:  "Prepare to have fish come flying out of the water to attack these topwater poppers as they chug along the surface. Thankfully, th...

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    Original price $9.99
    Current price $5.99
    Sale
  • Zoom Lizard - 6" - Eastern Outfitters
    Zoom Lizard - 6" - Eastern Outfitters
    $3.19

    Zoom Lizard - 6"

    Why We Like It: "The Zoom Lizard is about as classic as it gets when it comes to bass fishing. These creature baits can drive bass crazy, especiall...

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    $3.19
  • Terminator Popping Frog - 2.5" - Eastern Outfitters
    Terminator Popping Frog - 2.5" - Eastern Outfitters
    $10.99

    Terminator Popping Frog - 2.5"

    Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...

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    $10.99
  • Z-Man Finesse TRD - 2.75" - Eastern Outfitters
    Z-Man Finesse TRD - 2.75" - Eastern Outfitters
    $3.99

    Z-Man Finesse TRD - 2.75"

    Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

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    $3.99
  • Z-Man Jack Hammer Chatter Bait - 3/8oz - Eastern Outfitters
    Z-Man Jack Hammer Chatter Bait - 3/8oz - Eastern Outfitters
    $16.99

    Z-Man Jack Hammer Chatter Bait - 3/8oz

    Why We Like It: "As you can see from the detailed description below, Z-Man is pretty stoked on this new chatterbait legendary bass angler, Brett Hi...

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    $16.99
  • River2Sea Whopper Plopper 75 - 3" - Eastern Outfitters
    River2Sea Whopper Plopper 75 - 3" - Eastern Outfitters
    $13.99

    River2Sea Whopper Plopper 75 - 3"

    Why We Like It: "For better or worse, fishing pressure can get pretty high on red drum in shallow water throughout our area. Sometimes you just nee...

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    $13.99
  • Storm WildEye Live Shrimp - Eastern Outfitters
    Storm WildEye Live Shrimp - Eastern Outfitters
    from $5.99

    Storm WildEye Live Shrimp

    Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

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    from $5.99
  • MirrOlure 52M Sinking Twitchbait - Eastern Outfitters
    from $7.99

    MirrOlure 52M Sinking Twitchbait

    Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

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    from $7.99
  • Rapala Skitter V - Eastern Outfitters
    Rapala Skitter V - Eastern Outfitters
    Sale
    from $8.99

    Rapala Skitter V

    Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

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    from $8.99
    Sale
  • Rapala Skitter Walk - Eastern Outfitters
    Rapala Skitter Walk - Eastern Outfitters
    $10.99

    Rapala Skitter Walk

    Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

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    $10.99
  • Blue Water Candy Double Shot - Eastern Outfitters
    Blue Water Candy Double Shot - Eastern Outfitters
    $5.99

    Blue Water Candy Double Shot

    Why We Like It: "Rigging up for Spanish mackerel can be a major pain, especially when taking a boat full of people. Blue Water Candy takes care of ...

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    $5.99
  • Paul Brown's Soft-Dine Suspending Twitchbait - Eastern Outfitters
    Paul Brown's Soft-Dine Suspending Twitchbait - Eastern Outfitters
    from $8.99

    Paul Brown's Soft-Dine Suspending Twitchbait

    Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

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    from $8.99
  • Billy Bay Halo Shad - Eastern Outfitters
    Billy Bay Halo Shad - Eastern Outfitters
    from $5.99

    Billy Bay Halo Shad

    Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

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    from $5.99
  • Rapala X-Rap XR-10 - Eastern Outfitters
    Rapala X-Rap XR-10 - Eastern Outfitters
    $9.99

    Rapala X-Rap XR-10

    Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

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    $9.99
  • Rapala X-Rap XR-8 - Eastern Outfitters
    Rapala X-Rap XR-8 - Eastern Outfitters
    $9.99

    Rapala X-Rap XR-8

    Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

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    $9.99
  • Gulp! Saltwater Grub - 6" - Eastern Outfitters
    Gulp! Saltwater Grub - 6" - Eastern Outfitters
    $6.25

    Gulp! Saltwater Grub - 6"

    Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...

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    $6.25
  • Gulp! Jerk Shad - 5" - Eastern Outfitters
    Gulp! Jerk Shad - 5" - Eastern Outfitters
    $6.25

    Gulp! Jerk Shad - 5"

    Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

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    $6.25
  • Gulp! Swimming Mullet - Eastern Outfitters
    Gulp! Swimming Mullet - Eastern Outfitters
    $6.25

    Gulp! Swimming Mullet

    Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

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    $6.25
  • Gulp! Shrimp - Eastern Outfitters
    Gulp! Shrimp - Eastern Outfitters
    $6.25

    Gulp! Shrimp

    Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

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    $6.25