Products

Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

Why We Like It: "Sometimes you just have to throw a big bait for big fish. Some of our largest flounder and reds have come on these supersized gru...

Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise dis...

3.75" (8 Per Bag) The Killer Kraw is a compact craw that has some “killer” action! The thin arms reach out to a thicker edge to get some outstandin...

Ozone & Tear Resistant Rubber Built with more natural rubber than most other boots, our hand-laid rubber remains durable and waterproof year a...

1600G THINSULATE ULTRA High-performance insulation that keeps you warm in the snow and rain without weighing you down. MOSSY OAK BOTTOMLAND Mossy O...

8 per package, hook not includedAn excellent deeper water bait for trout, redfish, snook, flounder and bass, the Lil SLICK is the ultimate finesse ...

Designed to pair seamlessly with the Giant TRD™ stickworm to create a magnum-sized Ned Rig, a beefy 6/0 hook ensures solid hookups with the lunkers...

I mean, who doesn't love a fat Mallard? This one speaks for itself. Let it speak to you. On your head. Product Features - Polyester shell fabric...

The Woody Max, by Muck Boot, is a hunter's must-have boot. An aggressive lightweight MS-1 Shaped outsole outsole paired with waterproof constructio...

This Mesh Back Camo Cap is designed with a lightweight cotton and mesh construction that provides breathability and comfort for long outdoor trips....

Why We Like It: "One of the most popular and versatile baits you will ever come across. These MinnowZ baits are just about indestructible, allowing...

Description 2 1/4" 3/16 oz. 0 - 2 ft. Swimming Depth Size 6 Hook Hardbait Lure Body Treble Hook Suspending 2 Hooks

This is a mixed collection of MirrOlures influenced by our local Southeastern NC anglers and the colors schemes were put together by our Pro-Staff ...

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

The MirrOdine 37MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It:  "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...

The Pro-Cure super sauce is one the stickiest scents out there that will "give fish the munchies". This sauce easily applies to baits of any sort...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...