Products

The Woody Max, by Muck Boot, is a hunter's must-have boot. An aggressive lightweight MS-1 Shaped outsole outsole paired with waterproof constructio...

This Mesh Back Camo Cap is designed with a lightweight cotton and mesh construction that provides breathability and comfort for long outdoor trips....

Why We Like It: "One of the most popular and versatile baits you will ever come across. These MinnowZ baits are just about indestructible, allowing...

Description 2 1/4" 3/16 oz. 0 - 2 ft. Swimming Depth Size 6 Hook Hardbait Lure Body Treble Hook Suspending 2 Hooks

This is a mixed collection of MirrOlures influenced by our local Southeastern NC anglers and the colors schemes were put together by our Pro-Staff ...

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

The MirrOdine 37MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It:  "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...

The Pro-Cure super sauce is one the stickiest scents out there that will "give fish the munchies". This sauce easily applies to baits of any sort...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Step 1: Grab Rod, Step 2: Grab lucky redfish hat, Step 3: Fish all day for those black dot tails. Product Features - Polyester shell fabric keep...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

Take matching the hatch to the next level with the MirrOlure CS17MR MirrOdine Skin Series Suspending Twitchbaits! The CS17MR features the same weig...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Stay comfortable and stylish in the Square Patch Foam Front Ball Cap. This one-size-fits-most cap is crafted with a foam front and mesh back, provi...

70 Removable Adhesive Weights Adjust the buoyancy of a lure to match changing fishing conditions Vary the action and weight of any lure Make a flo...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

Details Perfectly balanced to track true at all retrieve speeds, the Eye Strike® Swimbait Eye™ Jigheads match up with an array of popular 3- to 6-i...

Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...