Products

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Step 1: Grab Rod, Step 2: Grab lucky redfish hat, Step 3: Fish all day for those black dot tails. Product Features - Polyester shell fabric keep...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

Take matching the hatch to the next level with the MirrOlure CS17MR MirrOdine Skin Series Suspending Twitchbaits! The CS17MR features the same weig...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Stay comfortable and stylish in the Square Patch Foam Front Ball Cap. This one-size-fits-most cap is crafted with a foam front and mesh back, provi...

70 Removable Adhesive Weights Adjust the buoyancy of a lure to match changing fishing conditions Vary the action and weight of any lure Make a flo...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

Details Perfectly balanced to track true at all retrieve speeds, the Eye Strike® Swimbait Eye™ Jigheads match up with an array of popular 3- to 6-i...

Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

Enhance your outdoor experiences with the Thermacell MR300 Portable Mosquito Repellent. This innovative device creates a 15-foot zone of protection...

Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yellow 1/pack, manufactured in China., Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yell...

Details An ultra-realistic crayfish imitation, the TRD CrawZ™ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and e...

Details Add a little bit of flash to your favorite ElaZtech® softbaits with the TRD SpinZ™ tail spinners. Featuring a stainless centering pin, the ...

Details The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TRD TicklerZ™ is perhaps the most effective Ned Rig...

Details Featuring the same best-selling design and head shape as the standard Trout Eye® Jigheads, the finesse version sports a smaller, yet equall...

Why We Like It: "These jig heads really are unlike any other on the market. They are effective with just about any soft plastic you can fit on ther...

Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

Features: Stainless steel ball single bearing Machined brass pinion Stainless bail assembly Extra strong folding handle Durable full time instant ...

Designed in Australia and tested on brutally strong fish like barramundi and giant trevally, these heavy duty jigheads are built on rock solid cust...

About this product Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ™ SWS (Snagless Weight System) weight...