Products

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

The MirrOdine 37MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

Product Features Midweight cotton keeps you cool and comfy all day long- Garment dyed finish- Each shirt is garment dyed and therefore may have v...

4 per package, hook not includedThe SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A ...

Set of three small waterproof terminal accessory boxes keeps your tackle dry and safe. Each of the three boxes boasts a O-ring waterproof seal. Eac...

Why We Like It:  "Match up the scent for your target species or use the general inshore version to put more fish in the boat. By now, we all know h...

The Pro-Cure super sauce is one the stickiest scents out there that will "give fish the munchies". This sauce easily applies to baits of any sort...

Description The greatest feature of this bag is our Big Mouth opening - a heavy-duty ring in the mouth of the bag to hold it open. Shaped like a ...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each sea...

Why We Like It:  "One of the top trout lures you will find for around here. There are at least a few 7+lb trout caught on the XR-8 or XR-10 each se...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Step 1: Grab Rod, Step 2: Grab lucky redfish hat, Step 3: Fish all day for those black dot tails. Product Features - Polyester shell fabric keep...

Product Features Midweight cotton keeps you cool and comfy all day long- Garment dyed finish- Each shirt is garment dyed and therefore may have v...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Weatherproof 180 Watts MAX 90 Watts RMS power handling per pair 80 Hz to 20 kHz frequency response and 89dB sensitivity Polypropylene woofer con...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Ra...

Take matching the hatch to the next level with the MirrOlure CS17MR MirrOdine Skin Series Suspending Twitchbaits! The CS17MR features the same weig...

Product Features Midweight cotton keeps you cool and comfy all day long- Garment dyed finish- Each shirt is garment dyed and therefore may have v...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Stay comfortable and stylish in the Square Patch Foam Front Ball Cap. This one-size-fits-most cap is crafted with a foam front and mesh back, provi...