Fishing Lures

4 per package, hook not included The SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. Th...

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and si...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weigh...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ri...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clea...

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the pa...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mar...

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large in...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

Details Perfectly balanced to track true at all retrieve speeds, the Eye Strike® Swimbait Eye™ Jigheads match up with an array of popular 3- to 6-i...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Designed to pair seamlessly with the Giant TRD™ stickworm to create a magnum-sized Ned Rig, a beefy 6/0 hook ensures solid hookups with the lunkers...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

Ideal for probing or locating fish on open flats. Sonic "fish calling" rattles can be detected from great distances. Low frequency sonic rattles an...

Series III® Catch 2000® features a natural baitfish pattern, highly reflective holographic foil for added effectiveness. This great mullet imitatio...

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

Take matching the hatch to the next level with the MirrOlure CS17MR MirrOdine Skin Series Suspending Twitchbaits! The CS17MR features the same weig...

The MirrOdine 27MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

Easy to use top water lure  Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance  Swims straight at a va...

Why We Like It "This is the cork that everyone up in the Pamlico is using for those massive bull reds. That right there should be enough to convinc...

Why We Like It: "The Zoom Lizard is about as classic as it gets when it comes to bass fishing. These creature baits can drive bass crazy, especiall...

Why We Like It "Using a topwater frog can make for some of the most exciting bass fishing there is. Watching a bass blow up on one of these popping...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

Why We Like It: "As you can see from the detailed description below, Z-Man is pretty stoked on this new chatterbait legendary bass angler, Brett Hi...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Why We Like It: "It does not get much more classic than the MirrOlure 52M; there's a good chance that this lure has caught more seatrout than any o...

Why We Like It: "One of the hottest new baits out there, people spanked the trout on these throughout the fall. The v-shaped belly of these baits a...

Why We Like It: "This is about as classic as a topwater gets, designed to give you that perfect "walk-the-dog" action. We have probably caught more...

Why We Like It: "Rigging up for Spanish mackerel can be a major pain, especially when taking a boat full of people. Blue Water Candy takes care of ...

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...