Fishing Lures

  The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot r...

   They have taken their popular X-Eyed Ball Jig Head and given it eyes. The Jumbo Eye series still contains all the great qualities of the basic X...

Jazz up your dredge baits with 1/8oz Blue Water Candy Bling Duster Lures. Made with a shiny and reflective reversing pearlescent material that is h...

The MirrOdine 37MR is THE IRRESISTABLE sinking twitchbait, and is perfect for targeting trout, redfish, snook, and tarpon. Use a twitching retrieve...

Description 2 1/4" 3/16 oz. 0 - 2 ft. Swimming Depth Size 6 Hook Hardbait Lure Body Treble Hook Suspending 2 Hooks

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Details The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TRD TicklerZ™ is perhaps the most effective Ned Rig...

Details Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more a...

Details An ultra-realistic crayfish imitation, the TRD CrawZ™ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and e...

Details Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ™ allows anglers to fish swimbaits, shads, worms, or cr...

Details Add a little bit of flash to your favorite ElaZtech® softbaits with the TRD SpinZ™ tail spinners. Featuring a stainless centering pin, the ...

Details When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-fines...

Details Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye™ Jighead give...

Details Featuring the same best-selling design and head shape as the standard Trout Eye® Jigheads, the finesse version sports a smaller, yet equall...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ™ EWG Jighead allows for easy weedless rigging and effortless ho...

Details Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class...

Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yellow 1/pack, manufactured in China., Billy Bay 777-P-Y titan Tuff 3 inch, popping cork yell...

Billy Bay Halo Grass Shrimp are a deadly, pre-rigged soft plastic 1/4oz weight 3 per pack Durable soft plastic reflects light and shimmers, drivin...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tai...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mus...

Take our best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve got Ned Rig jighead that excels ...

Built on beefy 6/0 Mustad® hooks, these heavy duty jigheads sport the largest 3D eye possible for each weight, creating a prominent strike target f...

About this product Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ™ SWS (Snagless Weight System) weight...

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-o...