Winter Essentials

Why We Like It: "All the benefits of a traditional hard bait lure with a soft exterior. Not only do we find that the softer exterior is more likely...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "Ever look over and see that novice in the boat next to you catching fish after fish, while you frantically sift through your tackl...

Why We Like It: "One of the most versatile soft plastic baits you can throw in saltwater. We love to rig these with a weighted weedless hook when ...

Why We Like It: "Available in sizes from 3" up to 6", we like to match the size of our Gulp! Swimming Mullet to the bait we are seeing around us. ...

Why We Like It:  "If you are fishing in saltwater and don't know what to put on- just start with one of these on a jig head. It's pretty hard to fi...

Why We Like It: "This is a new shrimp body from Z-Man that utilizes a segmented tail to mimic the pop of a shrimp's tail. When you pop the rod tip ...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "This is the bait for you if you want to get some scent in the water without having the smell of Gulp! juice singed into your nostr...

Why We Like It: "Sometimes you just see a new soft plastic design and you have to try it- that's how many of us here felt upon seeing the new JerkS...

Why We Like It: "This new take on the wildly popular TroutTrick gives the bait some added wiggle in the tail. Thanks to the light elaztech material...

Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

Why We Like It: "These pre-rigged shrimp have a small, light profile that make them perfect for subtle presentations. The slow sink rate works well...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...