Fishing Lures

Details Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ™ allows anglers to fish swimbaits, shads, worms, or cr...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mus...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and si...

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme...

Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape...

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude...

Why We Like It: "The Zoom Lizard is about as classic as it gets when it comes to bass fishing. These creature baits can drive bass crazy, especiall...