Fishing Lures

Details Add a little bit of flash to your favorite ElaZtech® softbaits with the TRD SpinZ™ tail spinners. Featuring a stainless centering pin, the ...

Details The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TRD TicklerZ™ is perhaps the most effective Ned Rig...

Details Featuring the same best-selling design and head shape as the standard Trout Eye® Jigheads, the finesse version sports a smaller, yet equall...

Why We Like It:  "It doesn't seem like it should work, but it most certainly does. Made for trout, we have still caught big flounder and reds hoppi...

Why We Like It: "Sometimes you just see a new soft plastic design and you have to try it- that's how many of us here felt upon seeing the new JerkS...

About this product Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ™ SWS (Snagless Weight System) weight...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ™ EWG Jighead allows for easy weedless rigging and effortless ho...

Why We Like It "Here we have the bait that everyone around here is talking about- the Ned Rig. When you combine this short finesse worm with the Ne...

Details Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ™ allows anglers to fish swimbaits, shads, worms, or cr...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mus...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and si...

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme...

Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape...

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude...

Why We Like It: "The Zoom Lizard is about as classic as it gets when it comes to bass fishing. These creature baits can drive bass crazy, especiall...